Primo Clays – Trusted NZ Clay for Pottery & Ceramics

Primo Clay is one of New Zealand’s most trusted brands for pottery, hand-building, sculpting, and throwing. For nearly two decades, Kiwi potters have relied on Primo’s locally blended clay bodies, made from a combination of New Zealand and imported materials at our Palmerston North facility.

From PW20 stoneware to fine porcelains, our Primo range is ideal for ceramic artists of... Read More

Primo Clays – Trusted NZ Clay for Pottery & Ceramics

Primo Clay is one of New Zealand’s most trusted brands for pottery, hand-building, sculpting, and throwing. For nearly two decades, Kiwi potters have relied on Primo’s locally blended clay bodies, made from a combination of New Zealand and imported materials at our Palmerston North facility.

From PW20 stoneware to fine porcelains, our Primo range is ideal for ceramic artists of all levels—from beginners exploring their first wheel-thrown pots to professional studio production. Each clay is carefully formulated to offer excellent workability, strength, and firing performance at mid to high-fire temperatures.

Looking for premium performance? Our Primo-Pro Clays are sourced from Sibelco Germany, known globally for producing high-quality ceramic bodies grounded in a long-standing European pottery tradition. Tested extensively in NZ studios and kilns, these clays offer exceptional consistency and value.

Why Buy Clay from Decopot?

• ✅ Stoneware, porcelain, and specialty clay options available
  

• ✅ Suitable for throwing, hand-building, sculpting, and slab work
  

• ✅ Available in single bags, bulk pallets, or full container loads
  

• ✅ Reliable nationwide delivery across New Zealand

• ✅ Bulk discounts – Save 15% on 20+ bags

If you're searching for pottery clay in NZ, our range is curated for creative versatility and long-term performance. 

Need help choosing? If you don't find what you're looking for on our website, please contact the Decopot Team directly, or explore Sibelco’s product finder tool at this link: Sibelco Ceramics Bodies Product Finder.

Whether you're topping up your home studio or ordering clay for a class, you'll find quality, choice and support at Decopot.